RUBEN VAN DE VELDE ™
Digital Designer
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ONA

Art Direction
2026
SCOPES
Art Direction
Web Design
Brand Identity
YEAR
2026
CLIENT
Wijnbar ONA (Academic Concept)
A complete visual rebrand for ONA, Ghent’s premier natural wine bar. The identity translates the "Editorial Natural" concept into a design system that balances organic, fluid shapes with a structured, magazine-like grid. Utilizing a deep "Nature Green" palette, custom hand-drawn typography, and Matisse-inspired silhouettes, the project moves away from bio-clichés to create a sophisticated yet unpretentious narrative. The result is a timeless, high-end experience that feels as raw and unfiltered as the wine itself.
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