Spotify Wrapped

A data-driven web experience reimagining the Spotify Wrapped campaign. The project focuses on the architecture of personalized content, utilizing a robust CMS structure to dynamically generate user reports. The interface employs a modular card system to visualize listening habits—from 'Top Genres' to 'Audio Aura'—ensuring scalability across unique data points. The visual language balances Spotify’s vibrant brand identity with a strict, functional grid.