RUBEN VAN DE VELDE ®
Digital Designer
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Samen op Stap

Visual Strategy
2025
SCOPES
Brand Strategy
Identity System
Web Design
YEAR
2025
CLIENT
Non-Profit Organization (VZW)
A complete rebrand and digital platform for "Samen op Stap," a non-profit organization fighting social isolation through walking and connection. The challenge was to create a visual identity that felt warm, accessible, and human without losing professional credibility. The solution is a modular design system built on soft geometry, inclusive photography, and a vibrant color palette. The project included a comprehensive brand guide, print collateral, and a fully accessible website designed to lower the barrier for vulnerable target groups.
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