GRAUW

A conceptual identity for GRAUW, a fictional water brand sourced directly from the North Sea. The project challenges the polished, aspirational aesthetic of traditional water marketing by focusing on the raw, sober, and brutalist reality of the coast. The visual language is strictly monochrome, emphasizing tactile textures of concrete, sand, and foam to create a tangible atmosphere. The art direction centers on the interaction between humans and the elements, framing the North Sea not as a dreamscape, but as a physical, grounding force.